Jay Wu

I'm

About

Product Manager with 10 years of experience turning operational complexity into launch-ready product workflows across fintech, retail systems, and growth programs.

I currently manage trading-platform operations, payment workflows, KYC, CRM, and cross-functional delivery for an Australian CFD brokerage. My work connects product priorities with engineering, operations, finance, compliance, support, and external partners.

Earlier experience includes POS and ecommerce implementation, OMO workflow design, SEO program management, and cross-border product execution in Taiwan, Shanghai, and Cambodia. I am strongest in roles that require structured problem framing, practical system integration, and measurable business outcomes.

I am open to Product Manager, System Integration PM, and Growth Product Manager opportunities where product judgment, execution ownership, and cross-functional coordination are critical.

10 years

across fintech, retail systems, growth, and overseas execution

20+ projects

managed across SEO, growth, and cross-regional delivery programs

10-15 people

coordinated across engineering, operations, finance, support, and vendors

5 industries

spanning web, marketing, CRM, POS, and fintech

Resume Snapshot

Role fit Product Manager / System Integration PM / Growth Product Manager
Education Department of Computer Science, University of Taipei
Work preference Taipei, Taichung, Kaohsiung | On-site, Hybrid, Fully Remote

Professional Experience

A chronological timeline covering title, scope, period, location, and key outcomes.

Product Manager, Trading Platform Operations

Industry: Australian CFD brokerage | Scope: MT4/MT5, in-house platform, payment flow, KYC, CRM | Company: Zerologix / ACY

Period: Aug 2024 - Present Location: Taiwan
  • Own product coordination across MT4/MT5, in-house platforms, payment routing, KYC checkpoints, CRM workflows, and operational issue handling.
  • Integrated Binance stablecoin rails and multiple global payment providers to improve payment-flow resilience and routing options.
  • Restructured payment and KYC workflows, saving more than USD 10K per month in fees while improving conversion and operational stability.
  • Improved finance-site SEO performance by 3x, strengthening organic acquisition and global brand visibility.

SEO Program Manager

Industry: B2B manufacturing / Growth systems | Scope: SEO across 20+ brands, content operations, CRM funnel

Period: 2023 - 2024 Location: Cross-region
  • Managed SEO strategy and operating cadence across 20+ machine-tool brands, standardizing content operations and technical SEO execution.
  • Introduced AI-assisted short-video and content workflows to improve output consistency and cross-team collaboration efficiency.
  • Connected SEO execution with CRM funnel tracking and business-development follow-up, supporting 20 contracts per year.

Product Manager / System Integration PM

Industry: Retail technology | Scope: custom POS, membership, ecommerce, e-invoice, API integration

Period: 2021 - 2023 Location: Taipei, Taiwan
  • Planned POS interfaces, membership flows, and in-store operating scenarios for live retail environments.
  • Integrated e-invoice and third-party APIs, defining data flow, field mapping, migration logic, and edge cases.
  • Delivered POS and website go-live within one month while supporting customer training and launch stabilization.
  • Participated end-to-end in large shopping-mall projects from requirements analysis through rollout.

Marketing Manager

Role: Marketing Manager | Scope: group-buying ecommerce, O2O, corporate website, and conversion flow | Format: project-based / parallel delivery

Period: 2019 - 2021 Location: Banqiao
  • Built and operated a group-buying ecommerce platform, connecting website content, order flow, and business operations.
  • Planned O2O operating strategy and linked online acquisition with offline conversion checkpoints.
  • Coordinated website design and development for a listed company, strengthening content presentation and conversion pages.

Market Entry and IT Operations Lead

Scope: local operations, investor coordination, store launch, hiring, customs workflow

Period: 2018 - 2019 Location: Cambodia
  • Coordinated investors from China, Hong Kong, and Taiwan for local market-entry opportunities.
  • Launched a Taiwanese-style milk tea store that reached USD 10K+ monthly revenue.
  • Built local hiring and customs workflows to support on-the-ground execution.

Product Manager / Frontend Developer

Industry: IoT / Ecommerce channels | Scope: product launch, content assets, digital marketing

Period: 2017 - 2018 Location: Shanghai
  • Coordinated Kaohsiung hardware and Shenzhen software teams to align specifications and product-development milestones.
  • Produced product-introduction videos and launch assets to support campaign performance and conversion.
  • Expanded sales channels including Taobao in Shanghai and increased online sales fivefold.

Featured Projects

Trading platform operations optimization

Trading Platform Operations Optimization

2024 - Present | Financial Infrastructure

Background

The company operates both MT4/MT5 and an in-house platform, with constant pressure to keep financial operations stable and efficient.

Problem

Transaction fees were high, workflows were fragmented, and support and operations teams were not aligned on the same information.

My Role

Served as PM and technical coordination lead across engineering, finance, operations, support, compliance, and payment partners.

Impact

Optimized crypto settlement and reduced monthly fees by more than USD 10K, lowering overall capital-flow costs for the company.

  • Met Australian regulatory requirements
  • Faster cross-team incident handling
  • 3x growth in organic site traffic
POS and OMO integration

Shopping Mall POS Integration Project

2019 - 2021 | Retail Technology

Background

A retail chain needed to complete OMO integration across POS, ecommerce, CRM, membership, and invoice systems in a very short timeline.

Problem

Legacy ERP and CRM migration was complex, while the go-live schedule remained extremely tight.

My Role

Acted as the technical-business bridge, coordinated the development team and third-party API partners, and led a staged rollout strategy: member and POS migration first, ecommerce and API go-live second.

Solution

Completed POS and member migration in the first month, followed by ecommerce and API integration in the next stage, while running SEO execution in parallel.

Impact

Delivered a fast OMO rollout with successful data migration while keeping core keyword rankings competitive.

  • POS and website live within 1 month
  • Core keywords maintained top-3 rankings
IT operations and digital marketing

IT Operations and Digital Marketing

2022 - 2024

Background

Traditional brands needed stronger digital acquisition capability.

Problem

Multi-brand, multilingual SEO operations lacked an integrated growth system.

My Role

Served as the IT Operations and SEO Project Manager, aligning content, technical SEO, CRM, and stakeholder requirements.

Solution

Built SEO governance and integrated Zoho CRM lead-management workflows.

Impact

Maintained rankings across 20+ projects while improving lead quality, CRM visibility, and conversion efficiency.

  • Reduced customer-service calls by 10,000 per year through system tools and online ordering flows
  • Annual sales volume increased by 40%
IoT air purifier development

IoT Device Development

2016 - 2017 | IoT Product Launch

Background

A traditional manufacturer wanted to launch a smart air purifier and enter digital channels.

Problem

Cross-border hardware/software dependencies from MCU protocol to app release.

My Role

PM leading schedules, specs, and communication between Kaohsiung hardware and Shenzhen software teams.

Solution

Defined prototypes, delivered Android/iOS apps, achieved NCC certification, and executed launch marketing.

Impact

Successfully commercialized the product with strong sales performance and channel expansion.

  • NCC certification and marketplace launch
  • Integrated product + marketing delivery

Product Intro Video

Skills

Recruiter-facing PM keywords backed by actual delivery context.

Product Strategy

Roadmap PlanningPRDBacklog PrioritizationGo-to-Market

Used in trading-platform planning, POS rollout sequencing, and product launch decisions.

System Integration

POSAPICRMERPPayment GatewayE-Invoice

Delivered across POS, CRM, ERP, payment, and e-invoice environments with live operational constraints.

Growth Systems

SEOCRM FunnelContent OpsAI Workflow

Applied across 20+ SEO programs, finance-site acquisition work, and CRM-driven conversion tracking.

Cross-functional Delivery

Engineering CoordinationVendor ManagementStakeholder AlignmentLaunch Execution

Coordinated 10-15 person delivery scopes across developers, operators, support, finance, and external partners.

Contact

Open to Product Manager, System Integration PM, and Growth Product Manager opportunities.