Jay Wu

I'm

About

Mid-level Product Manager focused on SEO, content operations, CRM funnel design, and conversion improvement.

I treat growth as a product system that can be designed, measured, and scaled, rather than as a collection of one-off campaigns. My work spans SEO programs, AI-enabled content workflow, CRM lead operations, and conversion friction analysis.

I also bring regulated-product and ecommerce experience into growth work, which gives me a stronger process-design, ownership, and cross-functional execution lens than a pure marketing background.

Best suited for SEO PM, Growth PM, content operations, demand generation, and funnel-optimization roles.

SEO Programs

multi-brand, multilingual, and cross-region SEO program management

CRM Funnel

lead tracking and funnel-stage visibility integrated into operating workflow

Content Ops

content production broken into repeatable, transferable, and scalable workflows

Conversion

evaluate conversion friction across traffic, pages, signup / onboarding, and user journeys

Resume Snapshot

Role fit Growth Product Manager / SEO PM / CRM Funnel PM
Education Bachelor's Degree, University of Taipei
Languages Native Chinese | English for professional use (Intermediate)
Direct scope SEO governance, content ops, CRM funnel, inquiry quality, and conversion optimization
Collaboration Content, technical SEO, sales, CRM, product, and stakeholders across multiple active programs
Work preference Taipei, Hsinchu, Kaohsiung | On-site, Hybrid, Fully Remote

Growth work here emphasizes systems, operating rhythm, and funnel ownership, not one-off campaign execution.

Core Expertise

Built around organic acquisition, content systems, CRM funnel design, and AI workflow operations.

SEO Strategy

Managed SEO across multiple B2B brands with attention to content, technical SEO, and long-term ranking performance.

Comfortable with multi-brand, multilingual, and sustained operating models.

Content Ops

Standardized AI short-video and content workflows to improve throughput and consistency.

Turn content work into a repeatable process rather than isolated production.

CRM & Funnel

Integrated Zoho CRM with lead operations to improve lead quality, tracking, and decision speed.

Connects traffic performance to downstream pipeline quality.

Conversion Design

Care about friction across landing flows, signup / onboarding, and user journey design.

Able to solve growth and product-flow issues together.

Selected Projects

Focused on SEO, content operations, and marketing integration cases.

SEO growth projects

SEO Growth Programs

50+ SEO projects signed and maintained

Outcome

Covered ecommerce, finance, machine tools, and listed-company websites.

  • Aligned content, technical SEO, CRM, and stakeholder needs
  • Supported multi-brand, multilingual overseas digital acquisition
  • Built long-term content maintenance and ranking-tracking workflows
Regulated product SEO and conversion

Regulated Product SEO & Conversion Collaboration

100K monthly active users

Outcome

Website traffic grew 3x over a 15-year site history.

  • Wrote finance content and optimized multi-site SEO architecture
  • Supported acquisition and content rhythm for a regulated product
  • Helped traffic value translate into business conversion and customers
Corporate website and ecommerce growth

EC / Corporate Website Brand Building

Built 50+ corporate websites

Outcome

Delivered website buildout and SEO optimization across machine-tool, food, retail, and finance industries.

  • Contributed to EC setup, O2O flow, and website content presentation
  • Connected traffic, pages, channels, and backend workflows
  • Supported content visibility and GA traffic tracking
Gas website SEO growth

Gas Website SEO Growth Acquisition

Taichung gas retailer

Outcome

Gained district-level traffic across Taichung, grew users by 60%, and lifted organic traffic by 300%.

  • Rebuilt brand image and optimized the official website structure
  • Clarified core value propositions such as residual-gas refunds and safety to improve conversion intent
  • Produced video content, community media, email flows, and auto-reply bot support

Professional Experience

Ordered for SEO, content operations, funnel management, and conversion optimization relevance.

SEO Program Manager

Role: SEO Program Manager

Period: 2023 - 2024 Location: Cross-region
  • Managed SEO strategy and operations across multiple machine-tool brands.
  • Introduced AI short-video workflows to improve content throughput and consistency.
  • Integrated Zoho CRM lead operations to strengthen funnel tracking and decision quality.

Marketing Manager

Role: Marketing Manager

Period: 2019 - 2021 Location: Banqiao
  • Built and operated ecommerce support for a group-buying business.
  • Planned O2O strategy that connected demand generation with conversion flow.
  • Worked with web design and development teams to support online presentation and inquiry flow.

Product Operations & Conversion Workflow

Role: Product Manager | Company: Australian CFD brokerage Zerologix / ACY

Period: Aug 2024 - Present Location: Taiwan
  • Supported SEO performance and content cadence for a regulated product site, building acquisition experience in that environment.
  • Optimized onboarding flow and user journey to reduce friction and improve conversion quality.
  • Introduced AI workflow into daily operations to shorten content and support response cycles.

Additional Content & Channel Experience

Roles across frontend, product, and operations

Period: 2017 - 2018 Location: Shanghai
  • Produced product-introduction video material to support marketing performance.
  • Improved ecommerce sales results and expanded to new channels.
  • Plan content, site experience, channels, and conversion as one system.

Skills

Growth PM keywords paired with the operating systems where I have used them.

SEO & Content

SEOContent OpsKeyword StrategyAI Workflow

Used across multi-brand SEO programs, multilingual content planning, and AI-assisted production workflow.

CRM & Funnel

Zoho CRMLead TrackingFunnel AnalysisConversion

Applied to inquiry tracking, lead-stage visibility, and conversion-quality analysis across B2B and regulated-product work.

Product Management

RoadmapPrioritizationWorkflow DesignStakeholder Alignment

Used to align technical SEO, content, CRM, and stakeholder needs into repeatable operating systems.

Data & Optimization

Ranking TrackingReportingExperimentationUser Journey

Connected ranking, funnel, and user-journey signals to identify friction and improve conversion quality.

Contact

Open to conversations about SEO PM, Growth PM, CRM funnel, and content operations opportunities.